Corporate video production is an important aspect of any successful marketing plan, but to reap the benefits of corporate video marketing and stay ahead of the competition, it’s important to stay up-to-date on new and emerging trends.
Video marketing is constantly changing and evolving. Understanding what types of content produce the best results and what tools you can use to improve your video content will help you get the most out of your video marketing campaigns. Here’s what you need to know about the top trends in corporate video production in Sydney.
1. Trends in corporate video production
Corporate video production in Sydney is constantly adapting to meet the needs of customers and businesses. By staying on top of new video marketing trends, you can maximize your marketing ROI, grow your brand, and grow your audience. Here are the pinnacle developments in company video manufacturing to preserve in mind.
2. Virtual Reality and Augmented Reality
Virtual reality (VR) and augmented reality (AR) content are rapidly becoming popular because they offer another layer of interactivity in marketing videos. VR and AR allow viewers to engage directly with the video, making them more likely to watch the video in its entirety.
VR and AR can also be especially beneficial for businesses that sell items like clothes and furniture. AR allows consumers to place furniture in their rooms to see how they look or “try on” clothes before buying.
Hyper-personalization is more important than ever as consumers want to see content tailored specifically for them. Consumers are more likely to buy products and services from brands that make video content relevant to their needs and interests.
To stay ahead of your competitors, you need to ask yourself who your customers are, what their interests are, what their needs are, and how you are better suited to meet these needs than your competitors.
In 2022, hyper-personalization of branded video content, such as each pre-recorded video and stay video, will be greater vital than ever. So corporate business owners who want to stay on top of the 2022 trend of corporate video production must have a strong personalization strategy with their video content.
4. Influencer Marketing
Influencer marketing is one of the most effective ways to appeal to digital consumers. Brands can work with popular influencers and micro-influencers to introduce themselves to new audiences and build trust with their customers.
Audiences of influencers trust their opinions and recommendations. By creating high-quality corporate videos in collaboration with influencers, you can quickly grow your audience and your digital influence.
5. Live Broadcast
Live streaming is an effective way for brands to directly engage with their customers. Any corporate events should be accompanied by a live stream so viewers can hear company news and announcements and interact directly with your brand.
In the wake of COVID-19, many consumers still prefer to avoid large public events, making live streaming a necessity for any brand looking to drive its video marketing ROI.